There are three "levels" of getting your podcast out there.
1) Storing the podcast on your own website: You simply put the files on your website. People who stumble upon them (from inside or outside your church) can listen to them.
2) Getting subscriptions to your podcast: People can actually "subscribe" to a podcast. Everytime you post a new podcast, the people who have subscribed will be notified that there is a new podcast. At their convenience, they can download the file and listen to. To create subscribers, you can add links to your website such as I have on the right hand side of mine. Likely, you will need to use a free service like Feedburner to help you do this. (Freeburner also keeps track of who has subscribed to your podcast (or blog)). Another way to add subscribers is to publish your podcast on a podcast directly such as iTunes...These directories allow people to subscribe.
A note for you: If you want to subscribe to podcasts, you will need a place (such as iTunes or myYahoo!) where you can manage and access these subscriptions!
3) Put your podcast in a directory: This is the way to go big...or at least wide. Putting your podcast in a directory means that people from all around the world can access (and subscribe) to your podcasts.
Each of these levels actually requires a significant increase in commitment and thus benefit. But let's explore this a bit more...
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If you want to have your blog put onto iTunes, Apple provides a really helpful page that walks you through this.
Click here
I currently have a podcast set up on iTunes. To publicize this, I did not go through Feed Burner because the website where I house my files has their own ability to produce a feed/channel. This did remove a step, however, I think Feed Burner would have given me a few more options for customizing my Feed than this website.
Regardless, Feed Burner was helpful in "proofreading" my podcast. In order to submit to iTunes, you need to make sure your feed page is clean; Feed Burner does this for you when you enter in your proposed site.
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